May 7, 2026
If You Want ROI From AI Agents, Organise Them Like People
AI agent ROI comes from an operating model: scoped roles, accountable owners, clean inputs, risk-based controls, and metrics that prove work moved rather than noise increased.
Engineering leadership that turns complexity into progress.
I’m Frank van den Brink, a technology and engineering leader. I help organisations make clear decisions, build capable teams and turn technology into useful products.
My work spans product businesses, public media and infrastructure. I work with engineering leaders and product colleagues to establish clear ownership, sound technical direction and reliable delivery.
I stay close enough to the technical work to understand the constraints, and give people the context and responsibility to make good decisions.
Selected experience
Treatwell
Led Marketplace and Payments engineering, with a focus on domain ownership, leadership effectiveness and reliability across an organisation shaped by acquisitions.
NOS
Led development teams behind public news websites and apps, establishing technical direction and improving delivery practices in a demanding media environment.
Royal Schiphol Group
Led teams responsible for public digital products and introduced development and deployment practices that helped them deliver changes more consistently.
Organisations I have worked with
Latest articles
Mar 8, 2026
AI Won't Fix Your Org Chart
Most engineering organisations skip three foundations before chasing AI productivity. Boundary clarity, technical ownership, and contribution norms matter more than tooling.
Feb 12, 2026
The Rewrite That Was Really a Resignation Letter
A rewrite proposal is not a technical plan. It is the final signal in a feedback loop that has been failing for months. How leadership responds determines whether the engineer stays.
For focused support, see my approach to interim and consulting work.